Les ventes des drives alimentaires bondissent de 20%

Les ventes des drives alimentaires bondissent de 20%

Le octobre 27, 2014, Posté par , Dans What's newXt ?, By ,,,,,, , Avec Commentaires fermés sur Les ventes des drives alimentaires bondissent de 20%

227 millions d’euros sur les quatre semaines s’achevant le 5 octobre 2014, c’est une progression de 20% en valeur et 22% en volume, selon le dernier Trends Nielsen.

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Chiffre d'affaires des click&drive

Chiffre d’affaires des click&drive

Sur cette période « P10 2014 », les ventes des drives affichent une progression de 20,3% en valeur et de 22,2% en volume. Au total, le drive pèse désormais 3% du chiffre d’affaires de ces enseignes. Il est donc encore largement devancé par les hypermarchés (51%), les supermarchés (33%) et le hard-discount (13%), mais contribue pour pas moins de 31% aux gains de valeur réalisées par les enseignes sur la période.

Dynamique des circuits hypermarché (HM), supermarché (SM), hard-discount (HD) et drive

Dynamique des circuits hypermarché (HM), supermarché (SM), hard-discount (HD) et drive

 

Source : JDN

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